SOUP
GRAPHIC DESIGN
PACKAGING DESIGN
PHOTOGRAPHY
GRAPHIC DESIGN
PACKAGING DESIGN
PHOTOGRAPHY
Soup is Garage Beer Co.’s flagship beer. It’s a New England IPA, with a super heavy and fruity hoppy aroma. Its texture is thick, cloudy, and chewie, resembling juice with pulp, than beer.
In 2015 when the company co-founder James told me about SOUP, the first thing that flashed on my mind was the Campbell’s Soup Cans of Andy Warhol. I wanted the design to feel thick and juicy, and the labels to look iconic and playful just like the name.
We used a combination of photography and image manipulation to achieve the results.
Later on, I collaborated with illustrator Silvana Casuccio Martín to turn the photographical designs into illustrations in order to use on merchandising.
SOUP was a success. It helped boost the company’s launch in the UK, it was featured in the Guardian, BBC, and many more publications and media channels.
In 2015 when the company co-founder James told me about SOUP, the first thing that flashed on my mind was the Campbell’s Soup Cans of Andy Warhol. I wanted the design to feel thick and juicy, and the labels to look iconic and playful just like the name.
We used a combination of photography and image manipulation to achieve the results.
Later on, I collaborated with illustrator Silvana Casuccio Martín to turn the photographical designs into illustrations in order to use on merchandising.
SOUP was a success. It helped boost the company’s launch in the UK, it was featured in the Guardian, BBC, and many more publications and media channels.
![](https://freight.cargo.site/t/original/i/775fddf92462160c1c1744f368cd2b09fdab23800016031c55ef5975b7b0afda/soup.jpg)
![](https://freight.cargo.site/t/original/i/1aafda6703c581d2f51080387f0430bac4af780139f46f388ac0be8252a162e4/soup.png)
![](https://freight.cargo.site/t/original/i/c18f86d5343ff5c9817e515827175133a13828f6ebb1bb88e7009a0e46352f95/GBC_May22_16.jpg)
![](https://freight.cargo.site/t/original/i/5f9b796434cc8b5539780afa137b6724fbbacee32d1562389ee1b2a4a43ec581/SOUP-DAY_Tshirt2.jpg)
![](https://freight.cargo.site/t/original/i/8cc72bd1b64ae133d699ed248ae5e31593a20cfaca980aecc523465c4ebda09a/soup_pin.png)
ALL RIGHTS RESERVED TO ACREB STUDIO, 2024 BARCELONA, SPAIN