House of Democracy
BRAND POSITIONING
BRAND STRATEGY
WEB DESIGN
MERCH DESIGN
BRAND POSITIONING
BRAND STRATEGY
WEB DESIGN
MERCH DESIGN
House of Democracy is a non-profit organization that empowers people to form a free and competent society. They share information to counter insecurity, distrust, and disinformation and support the principles of democracy through accessible and easily understandable formatting on social media.
Working together with Hande Bozatli and Klaus Klipp, I prepared a rebrand concept proposal for the House of Democracy, studying how to approach to a younger and broader audience by using design. The company’s existing look&feel was geared towards an older audience than the audience that they were aiming to reach.
I decided to go for a more contemporary vibe; using bold color combinations, typography and merchandising while still keeping the dark shades of green and merlot red.
Working together with Hande Bozatli and Klaus Klipp, I prepared a rebrand concept proposal for the House of Democracy, studying how to approach to a younger and broader audience by using design. The company’s existing look&feel was geared towards an older audience than the audience that they were aiming to reach.
I decided to go for a more contemporary vibe; using bold color combinations, typography and merchandising while still keeping the dark shades of green and merlot red.
ALL RIGHTS RESERVED TO ACREB STUDIO, 2024 BARCELONA, SPAIN