Famhaus NYC
BRAND POSITIONING
BRAND IDENTITY
ART DIRECTION
MERCH COLLECTION
BRAND POSITIONING
BRAND IDENTITY
ART DIRECTION
MERCH COLLECTION
Famhaus is a community for alcohol-free lifestyles: people who don’t drink, people in recovery, and people who are #sobercurious. It launches pop-up events celebrating creativity while living a healthy, unaltered lifestyle.
Working closely with the founder Maia McCann, I've designed the Famhaus identity and the elements of the Famhaus world. Juan Rubio helped me turn the typographical logo into 3D and I collaborated with motion design artist Gabriela Ovando from Veni studio in order to bring the social media designs to life.
First Famhaus event was held in January 2020, featuring drug and alcohol-free artists, mocktails. During the event, the creatives who live zero-drug and alcohol lifestyles discussed how they've built successful and thriving careers without indulging in mind and mood-altering chemicals.
ALL RIGHTS RESERVED TO ACREB STUDIO, 2024 BARCELONA, SPAIN