Famhaus NYC

BRAND POSITIONING

BRAND IDENTITY
ART DIRECTION
MERCH COLLECTION

Famhaus is a community for alcohol-free lifestyles: people who don’t drink, people in recovery, and people who are #sobercurious. It launches pop-up events celebrating creativity while living a healthy, unaltered lifestyle.

First Famhaus event was held in January 2020, featuring drug and alcohol-free artists, mocktails. During the event, the creatives who live zero-drug and alcohol lifestyles discussed how they've built successful and thriving careers without indulging in mind and mood-altering chemicals. 

Together with the founder Maia McCann, we've created the Famhaus world and its identity. Focusing on the company's event communication needs, we designed alterable social media posts, poster templates and animations as the pillars of the brand's dialogue on social media.