Dubsmash Inc.
ART DIRECTION
BRAND IDENTITY SYSTEM 

INTERFACE STYLE GUIDE
ILLUSTRATION

Dubsmash Inc. is a New York-based video sharing social media service application for iOS and Android. I was commissioned to finalize the company’s rebranding process working side by side with John McClelland.

I focused on simplifing & translating the brand values into iconic cultural symbols to be used repetitively; allowing change &
intervention. 

In the end the branding didn't go through, but it was a great experience and a great project to be involved in.

To make a memorable icon for the brand, I repeated the phonetics of the company name on the logo. Using a capital D for “Dub” and an exclamation mark for “Smash”  the logo echoed the umbrella brand’s name; Dubsmash Inc.

The next step was to represent the child brands Lip Synch and Quotes app. By layering and color coding the Dubsmash Inc. logo, I was able represent the Dubsmash family while making room for it’s potential future products.