Dubsmash Inc.
ART DIRECTION
BRAND IDENTITY SYSTEM
INTERFACE STYLE GUIDE
ILLUSTRATION
ART DIRECTION
BRAND IDENTITY SYSTEM
INTERFACE STYLE GUIDE
ILLUSTRATION
Dubsmash Inc. is a New York-based video sharing social media service application for iOS and Android. I was commissioned to finalize the company’s rebranding process working side by side with John McClelland.
I focused on simplifing & translating the brand values into iconic cultural symbols to be used repetitively; allowing change &
intervention.
In the end the branding didn't go through, but it was a great experience and a great project to be involved in.
I focused on simplifing & translating the brand values into iconic cultural symbols to be used repetitively; allowing change &
intervention.
In the end the branding didn't go through, but it was a great experience and a great project to be involved in.
![](https://freight.cargo.site/t/original/i/823b72316f7e3db6ad719c77b3dfb93a63afaf26407c978370ca9ff6c4aa2635/Logo-in-motion.gif)
![](https://freight.cargo.site/t/original/i/13952b0a268b46d8d4e587925bd943fb04f876991cdba952deb5e7e82bdb79cc/Logo-united2.gif)
To make a memorable icon for the brand, I repeated the phonetics of the company name on the logo. Using a capital D for “Dub” and an exclamation mark for “Smash” the logo echoed the umbrella brand’s name; Dubsmash Inc.
The next step was to represent the child brands Lip Synch and Quotes app. By layering and color coding the Dubsmash Inc. logo, I was able represent the Dubsmash family while making room for it’s potential future products.
![](https://freight.cargo.site/t/original/i/7e21ee5aca6326e70740b700d3ba8e27af7805a70de3a889a3656f5e47c5b118/lipsync.png)
![](https://freight.cargo.site/t/original/i/89ee861cda75404a49c31010eeae9892f6662b0b190249e2f9db9653c21b12f2/quotes.png)
![](https://freight.cargo.site/t/original/i/072ec6550fd62a3def8016b56fb06b3a128aaa019513854705cd5b2cc6307416/17.png)
![](https://freight.cargo.site/t/original/i/af1bb684609b21a955401b61e824d05931de44d9d47c77e198be50c96d6b7a8b/bag.jpg)
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